A to Z Database
The sustainability of agriculture and natural resources requires the effort of agriculturalists, educators, and extension personnel not just in Florida, but throughout the country. Please browse our database for more information regarding what other states and agricultural groups are doing to promote and educate.
A B C D E F G H I J K L M
N O P Q R S T U V W X Y Z
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Ag Institute of Florida
http://www.aiflorida.org/
The Agriculture Institute of Florida is a united educational and communications resource addressing immediate and long-range issues of common concern. Their goals are to serve as a unified, credible source for contemporary and background industry information about agriculture, Provide a forum for identifying consensus and positions on industry issues and To serve as a voice for agriculture's publics.
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Alberts, C.A., Wirth, F.F., Gilmore, K.K., Jones, S.J., & McWaters, C.D. (2004). A case study on marketing the Florida cooperative Extension service. Journal of Extension, 42(4). A case study scenario is used here for students or Extension professionals to become familiar with strategic planning efforts, the processes used in developing these plans, and the need for accurately measuring the effectiveness of these plans.
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American Agronomic Stewardship Alliance (AASA) http://www.aginspect.org
AASA is a not-for-profit (501C (6)) organization that conducts stewardship inspections and accreditation of U.S. agricultural retail facilities that store bulk, mini bulk and packaged products. -
American Crop Protection Association: http://www.acpa.org/
CropLife America member companies produce, sell and distribute virtually all the crop protection and biotechnology products used by American farmers. -
American Farm Bureau:
http://www.fb.org/
Site Features Include: News, State FBs, Issues, Legislative Action, Features, Ag Links, FB Programs etc, Online Brochures (Farm Facts) -
America’s Heartland: http://www.americasheartland.org/watch_heartland/index.htmAmerica’s Heartland is a new public television series that celebrates American agriculture:
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Arkansas – Farm Families of Arkansas
The mission of Farm Families of Arkansas is to enhance the awareness and understanding of the contribution and importance of agriculture in the state.
www.growingarkansas.org
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Britain Ag Awareness News Article
Talks about how the residents of Britain don’t know where their food comes from.
http://news.bbc.co.uk/2/hi/uk_news/6731659.stm -
Bull, N.H., Cote, L.S., Warner, P.D., & McKinnie, M.R. (2004). Is extension relevant for the 21st century? Journal of Extension, 42(6). Retrieved June 9, 2005, fromhttp://www.joe.org/joe/2004december/comm2.shtml
This article discusses the 2002 Extension Committee on Organization and Policy (ECOP) report, The Extension System: A Vision for the 21st Century.
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California – Protecting California Family Farms
This effort is designed to educate, motivate, and activate. The program focuses on increasing consumer confidence in food safety and the promotion of environmental benefits of Californian family farms.
www.cfbf.com/familyfarms/index.cfm
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California Grown
Be Californian. Buy Californian Grown. This promotional campaign restores pride in homegrown products and agricultural work, emphasizing its ties to the land and neighbors.
www.californiagrown.org
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California Farm Water Coalition
This coalition’s mission is to increase public awareness of agriculture’s efficient use of water and provide a common, unifying voice for agricultural water users.
www.cfwc.com
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Chappell, V.G. (1994). Marketing planning for Extension systems. Journal of Extension, 32(2). Retrieved February 16, 2006, from http://www.joe.org/joe/1994august/a5.html This is an introduction to marketing planning for Extension professionals, involving four basic steps: (1) conducting a situation analysis, (2) establishing objectives, (3) developing strategies and programs, and (4) providing coordination and control.
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Chappell, V.G. (1990). Use creative platforms for better marketing communications. Journal of Extension, 28(4). Retrieved February 16, 2006, from http://www.joe.org/joe/1990winter/tt2.htmlChappell provides a five-part blueprint for Extension professionals to use marketing communications. These parts include: objectives, target audience, major selling idea, other useable benefits, and creative strategy statement.
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- Extension in the United States
Alabama Cooperative Extension Service
http://www.aces.edu/Alaska Extension Service
University of Alaska Cooperative Extension Service
http://www.uaf.edu/ces/Arizona Extension Service
Cooperative Extension: University of Arizona
http://cals.arizona.edu/extension/Arkansas Extension Service
University of Arkansas Cooperative Extension Service
http://www.uaex.edu/California Extension Service
University of California
http://ucanr.org/ - agriculture and natural resourcesColorado Extension Service
Colorado State University Cooperative Extension
http://www.ext.colostate.edu/Connecticut Extension Service
University of Connecticut Extension
http://www.extension.uconn.edu/Florida Extension
University of Florida IFAS Extension
http://solutionsforyourlife.ufl.edu/Georgia Extension
University of Georgia: Coop-Extension Site
http://www.caes.uga.edu/extension/Hawaii Extension Service
University of Hawaii at Manoa Extension and Outreach
http://www2.ctahr.hawaii.edu/extout/extout.aspIdaho Extension Service
University of Idaho Extension
http://www.extension.uidaho.edu/Illinois Extension Service
University of Illinois Extension
http://web.extension.uiuc.edu/state/Indiana Extension Service
Purdue University Extension
http://www.ces.purdue.edu/Iowa Extension Service
Iowa State University Extension
http://www.extension.iastate.edu/Kansas Cooperative Extension
K-State Research and Extension
http://www.oznet.k-state.edu/Kentucky Cooperative Extension
University of Kentucky Cooperative Extension Service
http://ces.ca.uky.edu/ces/Louisiana Extension Service
Louisiana State University Ag Center
http://www.lsuagcenter.com/Maine Extension Service
University of Maine Cooperative Extension
http://www.umext.maine.edu/Maryland Cooperative Extension
University of Maryland Extension
http://extension.umd.edu/Massachusetts Extension Service
UMass Extension at the University of Massachusetts Amherst
http://www.umassextension.org/Michigan Extension Service
Michigan State University Extension
http://www.msue.msu.edu/portal/Minnesota Extension Service
University of Minnesota Extension
http://www.extension.umn.edu/Mississippi Extension Service
Mississippi State University: CARES (Coordinated Access to the Research and Extension System)
http://msucares.com/pubs/index.htmlMissouri Extension Service
University of Missouri Extension
http://extension.missouri.edu/Montana Extension
Montana State University Extension
http://extn.msu.montana.edu/
Extension Efforts in Each Individual CountyNebraska Extension Service
University of Nebraska-Lincoln Extension
http://www.extension.unl.edu/Nevada Extension Service
University of Nevada Cooperative Extension
http://www.unce.unr.edu/New Hampshire Extension Service
University of New Hampshire Cooperative Extension
http://extension.unh.edu/New Jersey Extension Service
Rutgers New Jersey Agricultural Experiment Station
http://njaes.rutgers.edu/New Mexico Extension Service
New Mexico State University Cooperative Extension Service
http://cahe.nmsu.edu/ces/New York Extension Services
Cornell University Cooperative Extension
http://www.cce.cornell.edu/North Carolina Extension Service
North Carolina State University Cooperative Extension Service
http://www.ces.ncsu.edu/North Dakota Extension Service
North Dakota State University Extension Service
http://www.ext.nodak.edu/Ohio Extension Service
Ohio State University Extension
http://extension.osu.edu/Oklahoma Extension Service
Oklahoma State Cooperative Extension Service
http://www.okstate.edu/ag/oces/Oregon Extension Service
Oregon State University Extension & Experiment Station Communications
http://eesc.oregonstate.edu/Pennsylvania Extension Service
Penn State Cooperative Extension and Outreach
http://www.extension.psu.edu/Rhode Island Extension Service
University of Rhode Island Cooperative Extension
http://www.uri.edu/ce/index1.htmlSouth Carolina Extension Service
Clemson University Cooperative Extension
http://www.clemson.edu/extension/South Dakota Extension Service
South Dakota State University Extension Service
http://sdces.sdstate.edu/Tennessee Extension Service
University of Tennessee Extension
http://www.utextension.utk.edu/Texas Cooperative Extension
Texas A&M Coop-Extension
Coop extension bookstore
http://tcebookstore.org/
Handbook about the Texas Agricultural Extension Service
http://www.tsha.utexas.edu/handbook/online/articles/TT/amtpw_print.htmlUtah Extension Service
Utah State University Extension
http://extension.usu.edu/Vermont Extension Service
University of Vermont Extension
http://www.uvm.edu/~uvmext/Virginia Cooperative Extension
Virginia Tech Cooperative Extension
http://www.ext.vt.edu/Washington DC Extension Service
University of the District of Columbia Cooperative Extension Service
http://www.udc.edu/cooperative_extension/coop_ext.htmWashington State Extension
Washington State University Extension
http://ext.wsu.edu/West Virginia Extension
West Virginia University Extension Service
http://www.wvu.edu/~exten/Wisconsin Extension Service
University of Wisconsin Extension: Learning for Life
http://www.uwex.edu/Wyoming Extension Service
University of Wyoming Cooperative Extension Service
http://ces.uwyo.edu/
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Fertile Minds
http://www.fertile-minds.org/index.php?step=1
The Fertilizer Institute Unveils Nutrients for Life Foundation: The Nutrients for Life Foundation, a new public education Foundation, under the auspices of The Fertilizer Institute (TFI), has been created to educate the public and policy makers about the benefits of fertilizers and modern agriculture.-
Florida Agriculture Facts and Statisticshttp://www.florida-agriculture.com/consumers/facts.htm
- Florida Related Topics of Interest, Related Brochures and Publications,
and Links to Related Websites
Read an Overview of Florida's Agricultural Industry
Find Info About When Florida Crops Are in Season
Find Info About Where Florida Crops Are Grown
Read a Report About the Economic Impact of Florida Agriculture
Download the Florida Agriculture Map (PDF)
Download the Florida Produce Seasonal Availability Chart (PDF)
Download the Florida Agricultural Statistical Directory (PDF)
Download the Florida Agriculture Statistics Brochure (PDF)
Download the FDACS Annual Report (PDF)
Visit the Florida Agricultural Statistics Service Web Site
Visit the History of Florida Agriculture Web Site
Contact Us About Florida Agriculture Facts and Statistics
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Georgia -- Iriwin County Agricultural Education
Corn Field Maze & Ag Tours
http://www.irwin.k12.ga.us/case/ -
Georgia Peanut Commission
The Georgia Peanut Commission is currently developing and educational CD to be distributed to all high school teachers to educated students on the benefits of peanuts and peanut production in Georgia.
http://www.gapeanuts.com/index.asp
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Hogan, M. (1994). Effective public relations in Extension. Journal of Extension, 32(3). Retrieved January 18, 2006, from http://www.joe.org/joe/1994october/a1.html
Hogan covers a proactive public relations program in the Carroll County office of Ohio State University Extension. The goal was to enhance the effectiveness of the entire county Extension program via increasing understanding of and support for Extension by the county residents and legislators.
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Holz-Clause, M., & Jost, M. (1995). Using focus groups to check youth perceptions of agriculture. Journal of Extension, 33(3). Retrieved May 30, 2006, from http://www.joe.org/joe/1995june/a3.html
Focus groups are used with Iowa middle school students to uncover and understand their attitudes and opinions about agriculture.
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Ishler, V., Dodd, A., Abdalla, C., Martin, G., Meinen, R.J., Mikesell, R.E., et al. (2006). Agricultural environmental programming in Pennsylvania: Increasing visibility and relevance of Extension. Journal of Extension 44(4). Retrieved September 14, 2006, fromhttp://www.joe.org/joe/2006august/a7.shtml
The Penn State Cooperative Extension Dairy and Livestock Nutrient and Environmental Education Days program is discussed, which was designed to provide participants with an understanding of the links among community concerns, agricultural air and water quality impacts, changing policy, and farm-level environmental management tools. Program development, evaluation results, and future program plans are discussed.
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Jackson, S.W., Hopper, G.M., & Clatterbuck, W.K. (2004). Developing a national web-based learning center for natural resource education. Journal of Extension, 42(1). Retrieved March 2, 2007, from http://www.joe.org/joe/2004february/iw1.shtml This article discusses the establishment of a national web-based learning center for private forest and range landowners to provide a nationally organized web destination for internet users interested in forest and rangeland management issues. The primary objective of the center is to create an interactive learning environment through the development of regional Web-based learning modules to present natural resource management information to nonfederal forest and range landowners.
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King, D.A., & Boehlje, M.D. (2000). Extension: On the brink of extinction or distinction? Journal of Extension, 38(5). Retrieved June 9, 2005, from http://www.joe.org/joe/2000october/comm1.html King and Boehlje propose the creation of a new virtual Cooperative Extension Service (e-CES) that would offer educational resources to CES agents, leaders and the general public while addressing the competition Extension is currently facing from private-sector information providers. They predicted that this virtual Extension system would attract new clientele, new sources/providers of information, and help overcome the traditional communication barriers facing Extension educators and leaders
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"Language of Conservation" Research
Language of Conservation PDF
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Maddy, D.J., & Kealy, L.J. (1998). Integrating a marketing mindset: Building Extension’s future in the information marketplace. Journal of Extension, 36(4). Retrieved February 16, 2006, from http://www.joe.org/joe/1998august/comm1.html
Maddy and Kealy discuss the use of integrated marketing in extension, which involves understanding how consumers get information about products and services and how marketers can manage that information for maximum effectiveness.
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McDowell, G. (2004). Is Extension an idea whose time has come—and gone? Journal of Extension, 42(6). Retrieved June 9, 2005, from http://www.joe.org/joe/2004december/comm1.shtmlMcDowell suggests that Extension’s communication efforts and program agenda must be targeted, noting that unless the gap between campus academic departments, field educators, and the general public is overcome, Extension may fall to the wayside.
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Michigan Ag Council
Power Point Presentations Available
Dennis Rudat (drudat@michfb.com) is the director of Information and Public Relations for the Michigan Farm Bureau. He is a key player in an effort by the Michigan Ag Council to increase agricultural awareness in Michigan. The Council is working with a Lansing-based agency, Pace & Partners, and Dennis Pace (dpace@paceandpartners.com) would be the contact. -
Michigan – Picture Michigan Tomorrow
Designed to develop new models of land use to raise understanding of what Michigan will look like in the future. Focus on land management, social issues, and environmental decision making.
www.pmt.msu.edu
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Montana – MSU Extension
Making Life Even Better for Montanans. The program focuses on conservation and management of natural resources, safe and secure food supply, and agricultural profitability and sustainability.
www.extn.msu.montana.edu/
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National Farm-City Council
http://www.farmcity.org/
NFCC is a non-profit organization dedicated to enhancing the linkages between farm families and urban residents, providing local organizations with educational programs and materials about the people who grow their food.
- National FFA Organization
http://www.ffa.org/
Mission: The National FFA Organization is dedicated to making a positive difference in the lives of students by developing their potential for premier leadership, personal growth and career success through agricultural education
- Nehiley, J.M. (2001). Developing a simple four-step marketing
plan for Extension programs. Journal of Extension 39(2).
Retrieved February 16, 2006, fromhttp://www.joe.org/joe/2001april/iw3.html
Nehiley describes, in four steps, how to create a marketing program to inform and motivate your target audience. The four steps include: (1) conduct an audience inventory, (2) define your goals and specify your objectives, (3) decide on the nature of your message, and (4) decide on the appropriate media.
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New York Farm Bureau
www.nyfbfoundation.org
The New York Farm Bureau Foundation for Agricutural Education has several programs, projects and events the are focused on ag awareness. Please feel free to contact Sandi Prokop if you need anything more. Sandie Prokop, Managing Director, New York Farm Bureau Foundation for Ag. Education, 159 Wolf Road, P.O. Box 5330, Albany, New York 12205-0330, 518-431-5633 phone, 518-431-5656 fax
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New York Farm Viability Institute
A non-profit, producer-led organization that is dedicated to assisting agricultural production enterprises in New York.
www.nyfarmviability.org
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NY Ag in the Classroom
Works with cooperative extension educators, Farm Bureau members, and others to help teachers integrate agricultural concepts into the curriculum. One of their largest programs is the Kids Growing Food school gardening program. They also sponsor a Be Aware of New York Agriculture Contest for grades preK-6.
http://cerp.cornell.edu/aitc/ -
NY Farms
From Farm to Fork, Make Sure It's New York
Building Farmer-Consumer Connection in the Empire State. Promoting homegrown agricultural products and strengthening youth programs and school partnerships throughout the state.
www.nyfarms.com
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Oregon Agriculture
An initiative designed to keep agricultural viable in Oregon and promote agri-tourism. Focused on consumer education and encouraging consumers to purchase Oregon-grown products.
www.aglink.org
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Pennsylvania Department of Agriculture
http://www.agriculture.state.pa.us/agriculture/site/default.aspUnder this link, you will find another link, "Students and Educators," which will provide access to numerous programs, including Marketplace for the Mind at
http://www.marketplaceforthemind.state.pa.us/m4m/lib/m4m/homepage-flash.asp -
Pesticide Policy Coalition
http://pesticidepolicy.org/
The Pesticide Policy Coalition’s mission is to ensure the availability of safe, affordable pest management tools. We support development and implementation of public policies and laws that utilize the best available science and technology assuring protection of human health and the environment. -
Pesticide Website
http://www.pestfacts.org/
PestFacts.org is a not-for-profit web site that provides science-based information about the responsible use of pesticides to manage the threat these pests pose to human health and safety.
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RAPID: Enabling and Promoting eBusiness in Agriculture and Related Industrieshttp://www.rapidnet.org/
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Skelly, J. (2005). Social marketing: Meeting the outreach challenges of today. Journal of Extension, 43(1). Retrieved February 16, 2006, from http://www.joe.org/joe/2005february/iw1.shtmlSkelly uses a basic toolkit with six steps that portray how to effectively use social marketing in extension.
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University of Georgia College of Agricultural and Environmental Sciences Ag Awareness Day
Crops, farm technology, weather, water, recycling, science, bugs, eco systems, conservation, forestry and food. Area 4th graders learned about these subjects and many more during the Tifton Campus Fall Agricultural and Environmental Awareness Day held Nov. 5 at the Coastal Plain Research Arboretum and NESPAL. The program is organized by Susan Reinhardt, Benjie Baldree and Amy Carter.
http://sacs.cpes.peachnet.edu/tiftoncampus/special/2004/agawarefall.htm - University of Georgia: Coop-Extension Sitehttp://www.caes.uga.edu/extension/
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Varea-Hammond, S. (2004). Guidebook for marketing cooperative Extension. Journal of Extension, 42(2). Retrieved February 16, 2006, from http://www.joe.org/joe/2004april/tt5.shtmlVarea-Hammond discusses a guidebook designed to help Cooperative Extension staff increase funding and support, including strategies to market Cooperative Extension.
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Vergott III, P. (2004). Using web-based interactive video to enhance University of Florida IFAS Extension. Journal of Extension, 42(3). Retrieved February 16, 2006, fromhttp://www.joe.org/joe/2004june/tt2.shtml
This article covers the benefits for Florida IFAS Extension when using web-based interactive video. Benefits include: reduced travel time and expense, increased participation, and exposure to new technologies.
